Flight Log
04
Feb
Why We Still Call It an Agency (Even Though Everyone Hates That Word)
People hate the word "agency" because it means bloated costs and corporate BS. But here's why Rocket Farm proudly uses it and what the evolution from freelancer to agency actually means.
19
Jan
Running an Agency That Doesn't Feel Like an Agency
Most agencies feel corporate, transactional, and exhausting. At Rocket Farm, we're building something different: human, collaborative, and actually enjoyable to work with.
05
Jan
Zoom Calls Are Fine. But They'll Never Replace a Real Conversation.
I am not anti-remote work. Rocket Farm has always been flexible. We work with clients and team members across time zones. Video calls are part of how we operate. But let's be honest about something: Zoom is not the same as being in a room together. And for the kind of work we do, that difference matters more than people want to admit.
29
Dec
The Best Creative Work Happens When Your Team Isn't Miserable
I have been running Rocket Farm long enough to know this: exhausted, burned out creatives do not make great work.
28
Dec
How to Know When Your Creative Team Needs a Strategic Creative Partner
Hiring takes months and adds management overhead. Learn when a strategic creative partner makes more sense than headcount, offering speed, flexibility, and a fresh perspective without fixed costs.
16
Dec
Stop Calling Everything a Rebrand
Your company just changed its logo. Leadership called it a rebrand. Your competitor updated their website. They announced a rebrand. A startup tweaked its color palette. Press release. Rebrand. None of those are rebrands.
14
Dec
Why Enterprise Creative Teams Need Strategic Partners, Not More Vendors
Your internal creative team is good. Talented designers. Strong writers. Solid production capabilities. But they’re drowning.
10
Dec
When Corporate Video Production Should Lead with Story, Not Specs
You need a video. You know what it is for. You have a rough idea of the message. So you start looking for a production partner. And immediately, the conversation turns to specs. Resolution. Frame rates. Deliverable formats. Production timelines. All important, but none of it matters if the story is not clear first.
07
Dec
Employee Engagement Communications: Why Tactics Without Strategy Always Fail
Your employee engagement scores are down. So you launch a new initiative. A recognition program. A wellness campaign. A feedback survey. Another town hall. More frequent updates. You are communicating more. You are trying harder. But engagement is still flat.
05
Dec
Corporate Storytelling Strategy That Actually Scales
Your company has stories. Plenty of them. Customer wins. Product innovations. Employee journeys. Leadership milestones. Culture moments. However, these stories are scattered. Told inconsistently. Used once and forgotten.
02
Dec
Your Internal Comms Problem Is Not a Tools Problem
Your organization just bought a new internal communications platform. Slack. Teams. Workplace. Intranet 3.0. Whatever the latest tool is that promises to fix everything. Leadership is excited. IT is rolling it out. Change management is planning the adoption campaign. And six months from now, engagement will still be flat. Because the problem was never the tool.
30
Nov
Executive Communications Strategy: Why the Exec's Voice Matters More Than You Think
Your CEO has something important to say. A new strategy. A difficult decision. A moment that requires leadership to show up clearly. So someone drafts an email. It gets reviewed by six people. It gets watered down to avoid saying anything that might be misinterpreted. It goes out. And it lands flat.
28
Nov
How Internal Brand Agencies Think Differently About Alignment
Your brand is strong externally. Customers recognize it. The marketing team has it dialed in. But internally, that’s a different story. Employees are not clear on what the brand actually stands for. Teams interpret it differently. Leadership talks about values, but the day to day communications do not reflect them. There is a gap between what you say you are and how it feels to work there.
26
Nov
The Cost of Inconsistent Corporate Content
Your external brand is dialed in. The website is polished. The sales materials are sharp. Everything customer-facing feels cohesive.But internally, there's a different story.One department sends emails that sound like a lawyer wrote them. Another team uses slide decks that look like they are from 1999. Leadership communications swing between overly formal and awkwardly casual. There is no common thread connecting it all.
24
Nov
The Hidden Cost of Misaligned Creative Leadership (And How to Fix It)
Your creative team is talented. The work looks good. But something is not working. Projects take longer than they should. Revisions pile up. Stakeholders push back. The final work often feels like a compromise instead of something everyone believes in. The problem is not the creative execution. It is the alignment.
23
Nov
What Internal Communications Strategy Actually Means (And Why Most Get It Wrong)
Most organizations confuse activity with strategy in internal communications. Learn the difference between sending messages and building a system that creates alignment, trust, and momentum.
21
Nov
Why Brand Voice Development Fails When It Stays External
Your brand voice guidelines are sharp. They work beautifully in marketing materials. The guidelines should make external messaging feel cohesive and on point. But internally, no one is using them.
19
Nov
Why Internal Video Communications Fail (And How to Fix Them)
Your team spent weeks on that internal video. The production value was solid. The messaging got approved. You hit publish. And then nothing happened. Like “if a tree falls in the woods…” you get the point. No engagement. No follow-through. Just another piece of content lost in the noise. This is not a production problem. It is a strategy problem.
18
Nov
AI Writing Tools Are Great. Your Strategy Still Sucks.
Everyone is talking about AI writing tools. ChatGPT. Claude. Jasper. Copysmith. A dozen more launching every week. They are fast. They are cheap. They can generate content at scale. And a lot of organizations are using them to produce everything from social posts to internal emails to full blog articles.
Let’s build something that moves.
Start with a strategy session or request a custom proposal. We’ll meet you where you are.