Running an Agency That Doesn't Feel Like an Agency

I did not start Rocket Farm to build another agency.

I started it because I was tired of how agencies operate. The posturing. The jargon. The endless decks filled with frameworks no one actually uses. The relationships that feel more like transactions than partnerships.

I wanted to build something different. Something that felt more human. More honest. More like the kind of place I would actually want to work with.

And that has meant doing a lot of things differently than most agencies do.

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What Most Agencies Get Wrong

Let me tell you what drives me crazy about how most agencies operate:

They sell a process, not a partnership. Every agency has some proprietary methodology with a clever name. They pitch it like it is magic. But in reality, it is usually just a way to standardize the work so they can scale faster. The process becomes more important than the actual thinking.

They overpromise and underdeliver. The pitch is amazing. The chemistry meeting is great. Then you sign the contract and suddenly you are working with a totally different team. The A team sold you. The B team executes. And you are left wondering what happened.

They treat clients like they are stupid. Agencies love to talk down to clients. They use jargon to make themselves sound smart. They overcomplicate simple ideas. They act like the client could never understand the complexity of what they do. It is condescending and exhausting.

They prioritize their own ego over the client's success. Some agencies care more about winning awards than solving problems. They want to make work that looks good in their portfolio, even if it does not actually work for the client's business. That is backwards.

They are impossible to get ahold of. You send an email. Crickets. You follow up. Maybe you get a response three days later. Good luck getting someone on the phone. The relationship feels transactional because it is.

I have worked with agencies like this. I have worked at agencies like this. And I decided Rocket Farm was going to be the opposite.

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How We Do It Differently

Here is what we care about at Rocket Farm:

We do not pitch proprietary processes. We have ways of working that make sense for the kind of projects we do. But we do not pretend they are magic. Every client is different. Every project is different. We adapt. We do not force clients into a one size fits all framework because it makes our lives easier.

We are honest about what we can and cannot do. If a project is not a fit, we say so. If we do not have the expertise, we say so. If a timeline is unrealistic, we say so. We would rather lose a project than overpromise and let someone down.

We talk like normal humans. No jargon. No buzzwords. No decks filled with corporate speak. We explain things clearly. We assume our clients are smart. Because they are.

We actually care about outcomes. We are not here to make pretty things that win awards. We are here to help clients solve real problems. If the work does not achieve the outcome, it does not matter how good it looks.

We are easy to work with. You email us? We respond. You need to get on a call? We make it happen. You have a question? We answer it. This should not be revolutionary, but apparently it is.

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What This Actually Looks Like

So what does it feel like to work with Rocket Farm?

We start with real conversation, not a pitch. Our discovery calls are not sales theater. We ask questions. We listen. We figure out if we are the right fit. If we are not, we will tell you and point you in a better direction.

We bring the same team from start to finish. The people you meet in the pitch are the people doing the work. No bait and switch. No handing you off to junior staff.

We push back when it matters. If we think an approach is wrong, we will say so. Not to be difficult, but because we care about getting it right. Good partnerships require honesty, not yes men.

We make the process collaborative. This is not us disappearing for six weeks and coming back with a finished product. We work with you. We share work in progress. We iterate together. The best work happens when clients are involved, not sidelined.

We keep it light when we can. Look, this work matters. But it does not have to be miserable. We crack jokes. We do not take ourselves too seriously. We try to make the process enjoyable because life is too short to work with people who make everything feel heavy.

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Why This Matters

Running an agency this way is harder.

It does not scale as easily. We cannot take on every project. We have to be selective about who we work with. We turn down work that does not fit.

But it is worth it.

Because the clients who work with us stick around. The projects are better. The relationships are better. And honestly, we enjoy what we do.

I did not start Rocket Farm to build the biggest agency. I started it to build the kind of agency I would want to work with. Human. Honest. Collaborative. Effective.

If that sounds like the kind of partner you are looking for, we should talk.

We work with internal communications leaders, marketing teams, and executives at mid market and enterprise organizations who want a creative partner that feels less like a vendor and more like an extension of their team.

Book a discovery call. Let's see if we are a fit. And if we are, I promise working together will not feel like working with an agency. It will just feel like working with people who give a damn.

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