Client Overview
DaVita is a national leader in kidney care, operating thousands of dialysis centers across the U.S. and serving patients with compassion, innovation, and a strong sense of community. With a workforce they call “Teammates,” DaVita fosters a people-first culture that extends from clinics to corporate.
The Relationship
For nearly 20 years, we’ve partnered with DaVita as a trusted creative extension of their internal team. What began as video support for national meetings has grown into a deeply embedded relationship built on mutual trust, shared values, and a commitment to capturing the real stories that define the DaVita experience.
Our Role
We don’t just produce content, we help tell the emotional truth of who DaVita is. Each year, we execute multiple week-long production sprints across the U.S., traveling with a full crew to capture powerful, documentary-style stories of patients and teammates in their communities. These stories are used to support recruiting, retention, training, brand storytelling, and internal inspiration across the company.
In the months leading up to each shoot, we work closely with DaVita teams to identify meaningful narratives, coordinate logistics, and ensure sensitivity and authenticity in every moment we capture. On set, we operate as part of the family, blending seamlessly into the culture so the stories feel lived-in, not staged.
We also continue to support national leadership events (Villagewide) with live, on-location video crews. Our team films and edits in real time, delivering next-day and same-day content that elevates the energy of DaVita’s meetings and showcases the voices that matter most.
Impact
20 years of partnership across creative, production, and event support
Hundreds of patient and teammate stories captured in clinics and communities nationwide
Ongoing production sprints executed annually with full crew coordination and pre-production
Live event content delivered with speed, polish, and heart
A deeply integrated creative relationship built on trust, empathy, and shared purpose
Countless extra video support asks over the years.
Why It Works
The new content updated DaVita’s visual identity across regions and departments, equipping their internal teams with polished, evergreen assets ready for use across campaigns. By capturing both human moments and technical precision, Rocket Farm helped reinforce DaVita’s position as a leader in kidney care, with imagery that feels both elevated and real.
