Client Overview
Natera is a global leader in cell-free DNA testing, dedicated to transforming the diagnosis and management of genetic conditions. As a rapidly growing biotech company, they rely on high-quality visual storytelling to connect with healthcare providers, patients, and stakeholders across
platforms.
The Relationship
Rocket Farm has partnered with Natera over several years, acting as an extension of their internal brand and marketing teams. What began as a single content initiative has grown into a trusted creative partnership; one built on consistency, adaptability, and a deep understanding of their evolving visual needs.
The Challenge
Natera needed updated cohesive, high-end content that could be used across multiple touchpoints, from their website and investor materials to recruiting campaigns and sales presentations. The challenge was to create a unified visual identity while capturing content in very different locations: their headquarters in Austin, TX, and in their labs and executive offices in both Pleasonton, CA and San Carlos, CA.
The Solution
Rocket Farm delivered a full-scale content capture sprint across multiple locations. Our team developed a pre-production plan that aligned with Natera’s brand standards, location logistics, and internal schedules. We managed travel, production coordination, and crew staffing for two distinct environments with minimal disruption to the Natera team.
Production Highlights
Lifestyle B-Roll
Capturing authentic, documentary-style footage of teams at work, employee-first moments, and lab innovation in action.
Company Portraits
Studio-quality lifestyle portraits across departments to reflect the people behind the science.
Product Photography
High-detail shots of test kits and lab materials for marketing, packaging, and digital use.
Locations
Week Sprints
Initiatives
Deliverable Assets
The Outcome
The new content updated Natera’s visual identity across regions and departments, equipping their internal teams with polished, evergreen assets ready for use across campaigns. By capturing both human moments and technical precision, Rocket Farm helped reinforce Natera’s position as a leader in biotech innovation, with imagery that feels both elevated and real.
