Client Overview
Synata Bio is a next-generation carbon transformation company working to decarbonize critical industries. Their proprietary solution turns CO₂ into high-value ethanol, powering a cleaner, more circular future and business sustainability.
The Challenge
When Synata Bio approached us, their brand presence didn’t reflect the scale or ambition of their mission. Their website lacked clarity, visual identity, and meaningful conversion points. There was no brand story, only technical language that left potential partners and recruits unsure of who they were or what they stood for.
The Solution
To reposition Synata Bio as a leader in carbon transformation, we began by crafting a clear, purpose-driven brand narrative, one that distilled their complex science into accessible language grounded
in vision and momentum. From there, we rebuilt their website from the ground up, from copywriting to development and conversion-focused user flows. To ensure the brand felt human and grounded,
we spent several days on site at Synata’s Chicago headquarters capturing original photo and video content, highlighting the people, culture, and mission behind the innovation. This content became the backbone of an organic social media strategy, particularly on Instagram and LinkedIn.
Results Driven
Increase in Website Traffic within 60 days post-launch
Growth in Organic Instagram Engagement driven by culture- focused visual storytelling
Clearer brand
perception and narrative alignment among investors, partners, and talent audiences
Why It Worked
By embedding ourselves with the Synata team, we were able to translate complex science into clear, compelling brand communications. Our end-to-end model, from discovery to launch, ensured that every touchpoint told the same story: Synata is the future of carbon transformation, and they’re building it with purpose.
Full Steam Ahead
Today, Synata Bio has a digital presence that reflects its mission and momentum. With a unified brand, site, and content strategy, they’re better positioned to recruit talent, attract partners, and lead the decarbonization conversation.
