Client Overview
DISC Sports & Spine Center is a nationally expanding network of premier outpatient surgical centers specializing in minimally invasive spine procedures, sports medicine, and pain management. With multiple facilities across California and plans for growth into other states, DISC combines world-class clinical care with a concierge-level patient experience. Known for its high performance partnerships with organizations like Red Bull North America and Oracle Team USA, DISC delivers cutting-edge care to elite athletes and everyday patients alike.
Our Journey Together
Our partnership with DISC began in 2014 with a small test project for their sponsorship of the LA Kings. That early trust laid the foundation for what has become one of our longest-standing and most impactful client relationships. By 2017, we had transitioned into a full-scale retainer partnership, one that has continued to evolve and scale alongside both of our organizations.
What We Do
We operate as DISC’s full creative and marketing arm, providing a wide-ranging set of services under a monthly retainer model. This includes:
Photography and video shoots across facilities to capture patient stories, physician profiles, procedures, and lifestyle imagery.
Organic strategy, content creation, and daily community engagement across Instagram, Facebook, and LinkedIn.
Full-funnel campaigns using paid social and Google Ads to drive patient inquiries and conversions. (Managed with a partner.)
Strategic email journeys built for new patient onboarding, education, and reactivation, customized by service line.
Physician-authored and patient-focused blog content optimized for search and repurposed for social and email.
Patient guides, e-books, clinical brochures, and in-facility collateral, all built to reflect DISC’s brand.
Regular updates, landing page development, and design enhancements that align with campaign performance and patient needs.
Results That Scale
Increase in Lead Volume within the first
two months of full-funnel ad
implementation
Reduction in Cost Per Lead, driven by refined targeting and ad creative
Expanded Presence Across California
with brand equity, campaign visibility, and physician credibility
contributing to growth into new regions
Streamlined Patient Journeys
from ad click to booked consultation, supported by custom content
at every touchpoint
Why It Works
Our retainer model allows DISC to scale efficiently, pivot quickly, and maintain a premium brand experience across every channel. Because we operate as an embedded partner, not just a vendor, we’re able to anticipate their needs, align with physician availability, and deliver consistent, high-quality creative that drives measurable results.
